Once you have that problem or need nailed, the next step is to validate that idea and make sure you’ve actually got customers who will pay for it. This means building a minimum viable product, getting objective feedback from real customers, incorporating updates, testing the market for demand, and getting pricing feedback to ensure there’s enough of a margin between your costs and what consumers are willing to pay.

Face-to-face interactions increase interpersonal contact, connectedness, and trust[48] Therefore, 54% of teleworkers thought they lost out on social interaction and 52.5% felt they lost out on professional interaction in a 2012 study.[77] Teleworking can hurt working relationships between the teleworker and their coworkers, especially if their coworkers do not telework. Coworkers who do not telework can feel resentful and jealous because they may consider it unfair if they are not allowed to telework as well.[35][46] However, despite fewer interpersonal actions and professional isolation,[48] a meta-analysis of telecommuting did not find support for negative telecommuter-coworker relationships or telecommuter-supervisor relationships.[35] Employers' largest concerns about telecommuting are fear of loss of control; 75% of managers say they trust their employees, but a third say they'd like to be able to see them, "just to be sure".[79]

^ Matthews, H. Scott; Eric Williams (28 February 2012). "Telework Adoption and Energy Use in Building and Transport Sectors in the United States and Japan". J. Infrastruct. Syst. American Society of Civil Engineers. SPECIAL ISSUE: SUSTAINABILITY OF TRANSPORTATION AND OTHER INFRASTRUCTURE SYSTEMS (11): 21–30. doi:10.1061/(ASCE)1076-0342(2005)11:1(21). ISSN 1076-0342.
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