Whether it’s an important consumer application, a specialist app to solve a particular niche problem, or even a time-wasting game you can play on your phone, you can create a massively successful business if you build software that helps people. (Look at the rise of Slack—the team communication software that went from side project to billion-dollar company in just 2 years.)
2. How They Make Money: “From a consumer’s standpoint, it’s important to understand what the monetization model is for the company that makes these apps,” added Kowsik Guruswamy, chief technology officer at Menlo Security. “That alone can be very revealing in how the companies plan to use their data.” For example, an app might make money through sponsorships with the brands it partners with or it might offer customers paid upgrades. However, it’s also likely it makes money selling your data to advertisers or other third parties, which is why it’s important to note what kind of data it tracks and how it uses it.