I recently stumbled on the Trim app and I have to say, this one is a game changer. It’s a simple app that acts as your own personal financial manager. Once you link your bank to the app, Trim analyzes your spending, finds subscriptions you need to cancel, negotiates your Comcast bill, finds you better car insurance, and more. And of course, the app is free! My bet is that it will only take a few days for Trim to put an extra $100 in your pocket. So easy!
2. How They Make Money: “From a consumer’s standpoint, it’s important to understand what the monetization model is for the company that makes these apps,” added Kowsik Guruswamy, chief technology officer at Menlo Security. “That alone can be very revealing in how the companies plan to use their data.” For example, an app might make money through sponsorships with the brands it partners with or it might offer customers paid upgrades. However, it’s also likely it makes money selling your data to advertisers or other third parties, which is why it’s important to note what kind of data it tracks and how it uses it.