Start by taking other courses you’re interested in: Not only is this important competitor and opportunity analysis, but it also gives you an idea of how a course could or should look and feel. What’s the pacing like? Is it via email, video, in-person chats? Once you understand how you want your course to look, it’s time to decide what it should include. Those same courses are a great starting place. How can you make your course better or more interesting? Do you have experience others don’t?
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2. How They Make Money: “From a consumer’s standpoint, it’s important to understand what the monetization model is for the company that makes these apps,” added Kowsik Guruswamy, chief technology officer at Menlo Security. “That alone can be very revealing in how the companies plan to use their data.” For example, an app might make money through sponsorships with the brands it partners with or it might offer customers paid upgrades. However, it’s also likely it makes money selling your data to advertisers or other third parties, which is why it’s important to note what kind of data it tracks and how it uses it.